Introducing Alder SME Practice.
Each month, we will take you through business fundamentals. We will delve into brand strategy, corporate strategy, and communication strategy, amongst others. We will explore common pitfalls, offering insightful ideas for fostering business growth. Look out for a new article every first Friday of the month.
If you want to talk more, email Alder Consulting at brief@alder-consulting.com.
articles.
In the digital age, a company’s website often serves as the first point of interaction between a customer and a brand. Therefore, it’s crucial that the website accurately reflects the brand and...
In the inaugural edition of the Alder SME Practice articles, we discussed the 5 phases of business creation. In this article, we will focus on understanding your target market and examine some of the...
For months, a well-known beauty brand has been developing a new eye cream that it believes will be a game changer. Its market share has steadily declined in recent years and it has failed to attract...
It is a truth universally acknowledged that a bad product will lead to poor sales. Yet, releasing a bad product is a mistake often made by businesses. The fact remains that customers want good...
A 40 something year old man sits in his study searching for cars on the internet. His twelve-year-old daughter walks in and asks him what he’s doing. He replies that he’s looking at options for a new...
Bamidele has decided to start a high-end shoe business for women. She has looked at the market and its players, and believes that she has identified a space where her shoe line can thrive. She is...
There are 5 phases every entrepreneur or company should go through before launching a business. These phases address the fundamentals of a business and are equally important. Phase 1: IdeationThis is...