Brand Strategy.
A strategy session held with the senior Pastors and key members of the leadership team of the church. At the session, the brand fundamentals including the vision, mission, values, personality, and brand essence were defined. A brand strategy document was developed. Two major initiatives were also initiated: a leadership development institute and a human development fund.
Communication Strategy.
A communication strategy was designed to propagate GIC’s brand promises. This strategy detailed programmes, initiatives, action plans, and timelines.