Alder Consulting was founded by Mr. Leke Alder in 1996. We are a vision forward organisation defined by the quality of our ideas. We use these ideas to transform nations and organisations.
Years ago, we introduced branding as a professional discipline to Nigeria, publishing the nation’s first research-based brand report, the Alder Brand Report. That spawned a new industry and transformed members of the advertising industry into brand communication companies. Before long, the corporate landscape became refurbished with new logos and corporate identity displays. At Alder, we believe that branding is not corporate identity. Corporate identity is a brand expression, much like advertising is brand communication.