case studies.

world_economic_forum
CASE STUDY - World Economic Forum Africa (WEFA)

Project Managing an International Institutional Event.

The World Economic Forum (WEF) is an international independent organisation. It is committed to improving the state of the world by engaging political, business, academic and other leaders of society to shape global, regional and industry agendas.

The Challenge.

The Nigerian Economic Summit Group (NESG) in partnership with the Nigeria Committee of the World Economic Forum Africa (WEFA) tasked Alder Consulting with producing and managing the handover event held in South Africa in 2013. Nigeria was the venue for the 2014 Forum.

The Solution.

documents

Brochure Development

brand

Marketing Collaterals

promotion

Multimedia Development

party

Event Management

digital-marketing

Contractor Management

Brochure Development.

Alder conceptualised, scripted, and designed the brochure on Nigeria. We also facilitated the production and development of e-brochure versions.

Marketing Collaterals.

Alder designed and produced all the marketing collaterals used for the vent in South Africa. These materials include folders, banners, flash drives, and carrier bags.

Multimedia Development.

Alder developed an animated multimedia video featuring Nigeria’s strengths. Short animated videos were also developed to go with the e-versions of the brochure on Nigeria.

Event Management.

Following the main handover event, Alder managed a cocktail reception for guests.

Contractor Management.

Alder was responsible for managing all contractors involved in marketing and production for the event.