case studies.
CASE STUDY - World Economic Forum Africa (WEFA)
Project Managing an International Institutional Event.
The World Economic Forum (WEF) is an international independent organisation. It is committed to improving the state of the world by engaging political, business, academic and other leaders of society to shape global, regional and industry agendas.
The Challenge.
The Nigerian Economic Summit Group (NESG) in partnership with the Nigeria Committee of the World Economic Forum Africa (WEFA) tasked Alder Consulting with producing and managing the handover event held in South Africa in 2013. Nigeria was the venue for the 2014 Forum.
The Solution.
Brochure Development
Marketing Collaterals
Multimedia Development
Event Management
Contractor Management
Brochure Development.
We also facilitated the production and development of e-brochure versions.
Marketing Collaterals.
These materials include folders, banners, flash drives, and carrier bags.
Multimedia Development.
Short animated videos were also developed to go with the e-versions of the brochure on Nigeria.
Event Management.
Following the main handover event, Alder managed a cocktail reception for guests.
Contractor Management.
Alder was responsible for managing all contractors involved in marketing and production for the event.