case studies.

CASE STUDY - Banwo & Ighodalo

Repositioning a law firm for the future.

Banwo & Ighodalo is a world-class law firm and one of the top corporate/commercial firms in Nigeria. It is known for providing innovative, competent, cost-effective and well-timed solutions.

The Challenge.

Banwo & Ighodalo needed to redesign its identity and reposition its brand within the marketplace.

The Solution.


Research & Intelligence Gathering


Corporate Brand Strategy


Visual Identity


Brand Launch Communication


Employee Acculturation

Research & Intelligence Gathering.

Alder conducted a survey of internal and external audiences. Results were used during the strategy development process. Key findings included validation of the need to redesign brand identity as well as the need for a comprehensive brand strategy.

Corporate Brand Strategy.

Alder facilitated a strategy session for the founding partners and management team. At the session, the corporate brand fundamentals were defined including the vision, mission, values, personality and brand essence, tagged, Grey Matter. Grey Matter describes B&I’s ability to comprehend complex ideas, reason intelligently, solve difficult problems and learn quickly from experience. Following the strategy session, brand policy documents were developed.

Visual Identity.

Strategy implementation began with the design of a new logo based on the new essence of the brand. New corporate function materials and stationery, as well as a visual identity manual detailing design specifications and brand rules, were also developed.

Old logo

Old logo

New logo

New logo

Brand Launch Communication.

A public announcement print advert was designed and a corporate brochure to announce the new brand direction.

Employee Acculturation.

To ensure B&I employees imbibed the brand personality, an employee brand manual was developed. A training session also held for employees.