Research & Intelligence Gathering.
Alder conducted a survey of internal and external audiences. Results were used during the strategy development process. Key findings included validation of the need to redesign brand identity as well as the need for a comprehensive brand strategy.
Corporate Brand Strategy.
Alder facilitated a strategy session for the founding partners and management team. At the session, the corporate brand fundamentals were defined including the vision, mission, values, personality and brand essence, tagged, Grey Matter. Grey Matter describes B&I’s ability to comprehend complex ideas, reason intelligently, solve difficult problems and learn quickly from experience. Following the strategy session, brand policy documents were developed.
