Alder Consulting – Creative Intelligence

creative intelligence. ideas. brand development. strategic solutions.

Our primary strength is creative intelligence,
a merger of creativity with analytical ability
to deliver out-of-the-box results.

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our services.

consulting.

We develop business strategies
and plans.

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new media.

We deploy, monitor and manage social media initiatives.

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design.

We create design based and interactive marketing solutions.

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media.

We deploy, monitor and manage the propagation of your brand across traditional media platforms.

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web.

We develop exciting mobile, web and multimedia solutions.

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consulting.

We develop business strategies
and plans.

Read more >

new media.

We deploy, monitor and manage social media initiatives.

Read more >

media.

We deploy, monitor and manage the propagation of your brand across traditional media platforms.

Read more >

design.

We create design based and interactive marketing solutions.

Read more >

web.

We develop exciting mobile, web and multimedia solutions.

Read more >

ALDER SESSIONS.

New Realities
New Rules
New Strategies

If you’ve ever wondered how to successfully adapt your business and career development to the new realities of our changing world, then let us help you get started.

case studies.

Click on picture below to view case study.

FARA

Building a brand for a continental institution

First Bank of Nigeria

First Bank of Nigeria

Deploying an institutional brand across the nation

Custodian Investment

Custodian Investment

Positioning an investment brand using annual reports and other collaterals

Banwo & Ighodalo

Banwo & Ighodalo

Repositioning a law firm for the future

Premium Pension

Premium Pension

Repositioning a PFA

WEFA

Project Managing an International Institutional Event

GTBank

Creating a distinct financial services brand

MSMD

Repositioning a Government Parastatal

UTL Trustees

Launching an online estate planning service

Global Impact Church

Global Impact Church

Developing a new brand identity for a growing ministry

social feed.

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Alder Monday 09: Caution! Avoid at all costs! I w

Alder Monday 08: Political Machinations The 2023

Alder Monday 08: Political Machinations

The 2023 elections are just about 9 months away and candidates are coming out in droves. It seems apropos to say something about political campaign communication strategy. Four factors are vital to developing an effective political campaign strategy. These factors (depending on how they are combined) can also impact on how well a candidate performs and is perceived once in office. The four factors are – Party, Propaganda, Polity, and Policy. A statistical analysis of these four factors (using a proprietary methodology) can help shed light on how strong a candidate is and where improvements are required.
An effective political campaign must consider the following questions to ensure the effective deployment of campaign resources:
1. What are the party structures? And how strong are they compared to those of others vying for the same office?
2. What is the campaign message and focus? Every campaign must have a core message that is vital, contextual, and not highfalutin. This is what propaganda is all about. The people (the polity) must be able to identify with the message and by extension, with the candidate.
3. What policies will be at the forefront of the agenda? At the end of the day, political office holders are put in office by the people for the good of the people. Good governance and good policies are the vehicles by which the lot of the people can be improved. Policies are vital and must take into consideration the environment and the present context. For example, the top four issues facing Nigeria today are insecurity, education, health, and power. What is the plan? What are the timelines What are the deliverables? And how will these be sustained over time?
4. What are the concerns of the people (the polity)? What do they want for the future, starting with the upcoming elections? The role of the polity in any electoral process cannot be overstated. Any political campaign strategy plan that does not consider this is bound to fail.

And a word to the voting public. Reviewing potential candidates using these 4 factors can help determine who should be supported and voted for beyond sentiments.

#politicalstrategy

Alder Monday 07: Cars, fluids, et al A few days a

Alder Monday 06: Rats, landmines, and solutions!

Alder Monday 06: Rats, landmines, and solutions!

I heard a story recently about the retirement and death of a landmine-detecting rat named Magawa. Magawa was the most successful landmine detecting rat so far. My interest got peaked. From my research, I found that an NGO - APOPO has been successful in training rats (and dogs) to detect landmines across the globe for the last 20 years. Bear in mind that are still millions of landmines buried around the globe at this moment. And 5,000 people are killed, with about 20,000 people injured annually. I found that the initial idea came from a gentleman named Bart Weetjens who asked a simple question – can I train the rodents I keep to find landmines and other explosives? He is the founder of Apopo.

This story got me thinking about the link between solving problems and innovation. The first step in any innovative process will always be the desire to solve a problem. When you solve a problem, you may just find yourself with a product or service other people need and are willing to pay for. Also, solutions can come from the most obscure places and things that are seemingly irrelevant (in this case African giant pouched rats). You just have to be willing to look and put in the work required. What problems can you see? And do you have the desire to solve them? Then get started.

©Akin Afere

#solutions #innovation

Alder Monday 05: This is how we do things here! C

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(c) 2022 Alder Consulting. All rights reserved.

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(c) 2022 Alder Consulting. All rights reserved.