In the digital age, a company’s website often serves as the first point of interaction between a customer and a brand. Therefore, it's crucial that the website accurately reflects the…
In the inaugural edition of the Alder SME Practice articles, we discussed the 5 phases of business creation. In this article, we will focus on understanding your target market and examine some of…
For months, a well-known beauty brand has been developing a new eye cream that it believes will be a game changer. Its market share has steadily declined in recent years…
It is a truth universally acknowledged that a bad product will lead to poor sales. Yet, releasing a bad product is a mistake often made by businesses. The fact remains…
A 40 something year old man sits in his study searching for cars on the internet. His twelve-year-old daughter walks in and asks him what he’s doing. He replies that…
Bamidele has decided to start a high-end shoe business for women. She has looked at the market and its players, and believes that she has identified a space where her…
There are 5 phases every entrepreneur or company should go through before launching a business. These phases address the fundamentals of a business and are equally important. Phase 1: IdeationThis…