[about us]

Who we are

We turn bold ideas into brands that endure.

We are an ideas and brand consultancy. We transform how organisations and nations think. create. execute.

We believe that great ideas have the power to transform organisations and nations and they should be executed. We combine strategic thinking, creative intelligence and purposeful execution to help our clients build, strengthen and sustain brands that have a lasting impact.

Year Alder Consulting was founded

Years of practice

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Research-based brand report in Nigeria

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Our history

Over 3 decades of shaping how Nigeria thinks about brands.

1990

Alder Consulting is founded

Founded by Leke Alder on the belief that branding is a discipline and ideas can transform nations, industries and organisations.

Landmark

The inaugural Alder Brand Report

Nigeria’s first research-based brand report led to the creation of the branding industry and reshaped the advertising landscape. It also established a new framework for evaluating organisational performance and brand value.

30+ years

Partners across Africa and beyond

We have partnered with corporations, institutions, and governments across Africa to define brands, shape corporate identities, develop brand strategies, and deliver transformative projects across the world.

Today

Building brands that endure

We continue to build on our work, combining strategic thinking, creative intelligence and purposeful execution to help our clients build brands that endure.