The Alder COVID-19 Brand Report analyses the implications of the COVID-19 pandemic on brands operating in Nigeria.

The first official case of the #COVID19 virus was reported in Wuhan, China in December 2019. By March 11, 2020, the Director-General of the World Health Organisation (WHO) declared the virus a global pandemic. As at June 28, 2020, numbers show over 10 million cases globally and over 24,000 in Nigeria.

The report takes an in-depth look at the new operating environment and identifies the major imperatives that will define the era. It concludes by highlighting what brands in Nigeria need to do to remain relevant and in business during and beyond the COVID-19 era.