Datamax Registrars (formerly GTB Registrars) is one of Nigeria’s leading data administration service providers. As a result of the divestment of Guaranty Trust Bank (GTBank) from GTB Registrars, the organisation required a new identity which Alder designed.
The identity design process began with a debriefing of key managers to gain insight into the underpinnings of the new brand. A new name (DataMax Registrars Limited) and visual identity materials were then developed.
Design
A new logo and corporate function materials were created to capture the essence of the brand and the company’s new strategic direction – a desire to become full-service information and data managers; to help companies mine, analyse and maximise data to impact key business decisions. The new name “DataMax” communicates this.
Old Logo
New Logo
The canopy in the DataMax Registrars logo describes an organisation that is a safe and secure storehouse of data and information. The logotype depicts simplicity and professionalism. The colour blue connotes maturity and professionalism while the colour orange depicts warmth and energy.
