The Heart of Africa marketing campaign was successfully launched in the country to the Press and general public. All marketing materials were designed and produced by Alder including print & electronic adverts, brochures, banners and multimedia presentations. Alder also registered the website URL on behalf of the Ministry of Information and built and maintained the website during the course of the project.
International Brand Promotion
International presentations on the Heart of Africa project and marketing campaigns were executed in the UK, US and France, amongst others. Alder provided international marketing support, events management and production services.