Forum for Agricultural Research in Africa (FARA) – New Media

A comparative social media audit was done benchmarking global brands in FARA’s sector.
Following the audit, measurable social media goals were set.

Two platforms were used to spearhead FARA’s social communication – Facebook and Twitter – and implementation was outsourced to Alder. Alder managed FARA’s social media accounts, redesigning pages and developing & publishing content in English and French.

A social media policy document was created.

Facebook & Twitter Screen Shots


Social Media Graphics


Social Media Essay Competition

To reach the youth demographic, a student agriculture essay competition was designed.
Students of agriculture programmes in African tertiary institutions were given a chance to win $1,000 and a trip to South Africa by writing 500-word essays. Essays were submitted by over 200
students from 41 institutions across Africa.

During FARA’s 15th anniversary celebrations, Alder managed social media reporting, the live media wall and global amplification. A special poster campaign tagged, #CelebrateFARA was implemented.

FARA’s new website was also promoted.


In a poll deployed across FARA’s social media platforms, 97% of the organisation’s target audience confirmed they were now aware of FARA’s activities and relevance. Over a 3 month period, FARA’s engagement rate on Facebook was 60% and the audience base grew by over 2,000%! The Twitter audience grew by 377%!