Branding implementation commenced with the design of a new logo as well as primary, secondary and tertiary corporate function materials and stationery. A visual identity manual detailing design specifications and brand rules was also developed.
The new B&I logo signifies shining rays of knowledge and competence emerging from the African continent. The rays connote reach – a vision of continuous expansion. It graphically represents Banwo & Ighodalo’s expanding scope and size, as well as services to other continents.
[Lesson: Create a compelling story for a new identity; one your publics can buy into. Ensure relational integrity and consistency across all visual identity elements.]
Corporate Function Materials