Datamax Registrars

Datamax Registrars


New Identity Development

Datamax Registrars (formerly GTB Registrars) is one of Nigeria’s leading data administration service providers. As a result of the divestment of Guaranty Trust Bank (GTBank) from GTB Registrars, the organisation required a new identity which Alder designed.

The identity design process began with a debriefing of key managers to gain insight into the underpinnings of the new brand. A new name (DataMax Registrars Limited) and visual identity materials were then developed.

 

Design